Marilu's Market Privacy Policy

Introduction

Welcome to Marilu's Market, your destination for grocery and fine foods in Burlington. We are committed to providing an exceptional e-commerce experience and excellent customer service. This Privacy Policy, effective as of February 1, 2024, is extended to all our valued Customers, visitors, and prospective patrons (collectively referred to as "Customers" or "you"). Marilu's Market, including its e-commerce platform, subsidiaries (wholly or partially owned), parents, affiliates, banners, brands, or divisions (collectively referred to as "Marilu's Market," "we," "us," and "our"), is deeply committed to respecting the privacy of each individual within our community and safeguarding the personal information we collect.

Personal Information

1. The collection of Personal Information serves specific purposes, aligning with our commitment to providing optimal services to our Guests. The primary purposes include, but are not limited to:
   1. Communication with Guests regarding orders, purchases, or any concerns they may have.
   2. Identification of Guests enrolled in our Programs.
   3. Consent-based communication regarding promotions, contests, offers, incentives, and surveys.
   4. Accurate awarding of points and redemption of rewards under applicable Program Rules.
   5. Processing of Guest orders, purchases, and the collection and redemption of points and rewards.
   6. Understanding and analyzing the interests, needs, and preferences of Guests for improved services.
   7. Development, enhancement, marketing, and recommendation of products and services.
   8. Marketing and analytics purposes, including targeted advertising (see the Interest-Based Advertising section below).
   9. Verification of Guests' identity for transactional purposes and fraud reduction.
   10. Compliance with legislation, regulatory requirements, and law enforcement purposes.
   11. Collection of images and/or videos from camera monitoring systems in grocery delivery vans for safety purposes.
   12. Tracking and analysis of purchase history, transactions, shopping patterns, and account activity for marketing analysis.
   13. Rendering decisions based on automated processing of collected Personal Information (see the Automated Processing section below).

Purposes of Collection

2. Marilu's collects, uses, and discloses Personal Information for various purposes, including order communication, Program administration, marketing, analytics, identity verification, legislative compliance, and investigation. We collect this information through website visits, online purchases, mobile apps, e-mail communications, and interactions in-store or with customer services.

Sharing of Personal Information

3. Marilu's Market shares Personal Information with agents, partners, and authorized third parties only under specific circumstances. We take measures to ensure compliance with this Privacy Policy.

Automated Processing

4. Certain decisions may be made through automated processing of Personal Information for transactional efficiency and fraud reduction. Marilu's commits to transparency and adherence to legislative requirements.

Storage and Retention

5. We store and retain Personal Information securely, either locally or on compliant servers, for the duration required to fulfill the outlined purposes.

Protection Measures

6. Marilu's Market employs robust security measures to prevent unauthorized access, disclosure, alteration, and destruction of Personal Information. Regular security audits and updates ensure the highest level of protection.

Access and Correction

7. Customers have the right to access, correct, or update their Personal Information. Marilu's provides mechanisms to manage data preferences for accuracy and relevance.

Internet Technologies and Interest-Based Advertising

8. Marilu's Market may use internet technologies to collect and process Personal Information. While we currently do not employ tracking cookies, it's essential to note that our tracking practices may evolve, and we commit to updating this policy accordingly. We engage in Interest-Based Advertising, ensuring that advertising aligns with our Guests' interests and preferences.

Changes and Updates

9. This policy may be updated periodically to reflect changes in data practices or legal requirements. We encourage you to review it regularly. Substantial changes will be prominently communicated through our website or directly to registered customers.

Contact Us

10. For any privacy-related inquiries, concerns, or requests, please reach out to our dedicated privacy team at:

Website

11. Visit our website at www.marilusmarket.com for additional information and updates.

Agreement to Privacy Policy

12. By engaging with Marilu's Market through our websites, mobile apps, or other channels, you signify your agreement to this Privacy Policy. If you do not consent to the terms outlined herein, we recommend refraining from accessing our features.

Compliance with Legislation

13. Marilu's Market operates in compliance with all applicable federal and provincial privacy legislation. We continuously monitor legal developments to ensure our practices align with the latest privacy standards.